Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in a number of popular search engines like yahoo? It is likely you wondered exactly what it would take for you to reach that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Marketing (SEO) plays a crucial role in making sure your organization gets the perfect google search ranking, which can cause increased sales to your online company.
Search engine optimization is the method of modifying webpage content and meta-information to enhance the major search engines ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages about the same site) and external (links between pages on different sites) link structure of a website.
Impact of High Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engine listings to locate a specific service or product. Let’s examine factors that influence sales to discover how chesapeake seo firm can improve your revenues.
Three metrics have to forecast online sales: the normal ticket, the conversion rate, and the level of internet site traffic:
* The typical ticket is the money spent with a customer with a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the amount of site visitors, typically expressed as the number of page views a month.
* Conversion rate is the quantity of sales divided by the amount of page views each month, expressed being a percentage.
Let’s take a look at an illustration. The Greatest Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views monthly. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed as being a decimal * 5,000 page views each month). Achieving a high internet search engine rank will increase the amount of page views, and thus increase sales. Within this example, if traffic doubles to ten thousand page views monthly, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Understand that a high internet search engine rank will develop a measurable increase in traffic only when there is significant marketplace interest in taupe widgets and your site appears in the first thirty search engine results.
However, search engine optimisation is not really gonna produce measurable results if there is minimal need for taupe widgets. The #1 spot searching engine result pages will not be particularly impressive if perhaps two individuals seek out “taupe widgets” on a monthly basis.
Role of Keywords in Search Engine Marketing
Keywords are words or phrases users provide to find engines to get information. Search engine listings examine page content to find out whether a certain page is relevant for a particular search word or phrase. Thus, effective keyword selection is probably the cornerstones of search engine optimization.
Each keyword is seen as a supply (quantity of search engine result pages) and demand (quantity of searches). The best way to enhance internet search engine rank is always to select keywords which may have favorable supply-demand characteristics; that may be, ones with a relatively sought after and a relatively low supply. It is much more tough to improve the major search engines position of the page with a high supply, competitive keyword.
Good keywords must be related to your merchandise line, as well as your type of business. A #1 rank for “navy widgets” is worthless should you sell taupe widgets exclusively. A possible customer will see your page, quickly realize that you don’t sell any navy widgets, and promptly go elsewhere. Ultimately, the conversion rate for irrelevant search engine hits is not far from zero.
Choosing a pair of target keywords is step one in search engine optimization. The second step is using them within your body, title, headings, and meta-tags of the page.
Are the target keywords within the text of the page. Don’t overdo it, though — the keywords should fit smoothly to the surrounding text. Search engines like yahoo use several strategies to detect excessive keyword density, or lots of keywords stuffed into minimal supporting text, and will decrease the rank accordingly. A page has a lot of chespeake when they obstruct the overall flow from the text on a page and appear to be glaringly unnatural
The title tag should contain information that describes the page. If you do not manage a multi-national conglomerate that is certainly already a household name, your company’s name is just not a descriptive title. Most search engines make use of the title tag since the first type of your listing in the search engine result pages. Aim to make your title tag say “click me” into a prospective customer. “Superior taupe widgets – 50% off each day” is an excellent page title, while “Ultimate Taupe Widgets, Inc.” is not.
Incorporate keywords to the headings around the page, and also into emphasized sections (bold or large text). Even though search engines like google are de-emphasizing descriptive meta-tags, include keywords within them nevertheless. The description meta-tag should have an exact description of the page, as well as the keywords meta-tag should contain a collection of keywords (separated by commas) that list key concepts mentioned in the page.