They say that green is the new black. But don’t for just a moment feel that finding color inspiration in nature starts and ends using the color green! Becoming enviromentally friendly definitely holds great potential, especially when you consider just how far this movement may go towards protecting nature and all its beauty. Nevertheless the degree which color could be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a never-ending method to obtain inspiration for first time ideas and ways to choosing color. Stop and think for a moment of the sheer selection of natural landscapes that exist around the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to the local farmer’s market are places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to get that way because we’re accustomed to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and pinpoint the way color combinations located in nature change with all the changing seasons. Picture a green tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter season.
Now take that same rolling hill full of flowers and imagine the way changes not from season to season, but day by day. Picture in your mind those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. See how even day-to-day modifications in the weather can trigger new bursts of color inspiration?
The very next time you’re looking for the right color combination for your fashion or graphic designs, a client’s brand, or perhaps for the launch of a new product that offers to save our planet, let nature inspire you. It’s everywhere you peer even when you’re placed in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is simple using your Pantone color system!